The challenge
A youth sports program runs on two overlapping seasons plus off-season training, and parents need different information at different times of year. The old approach buried key details like schedules, pricing, and how to join, leaving new families lost.
What I built
I designed a bold, energetic site organized around the seasons themselves. New players get their own path, pricing sits front and center, and enrollment buttons update with the current season.
Highlights
- Season-based site structure (Aug–Nov, Jan–May, off-season)
- Dedicated new-player onboarding path
- Transparent pricing up front
- Registration-focused design
- Bold brand identity matching the club
