Aaron Wilson
← All work

Sushi Martini Social Media

Social media campaign

Social mediaGraphic design
Eight Sushi Martini social media posts in a grid, in card and poster layouts and four colorways

The challenge

A restaurant has a lot to say, including happy hour, lunch specials, all-you-can-eat, the martini list, and where to find it, and not much time to say it. Posts made one at a time tend to drift: different fonts, different colors, details that don't match the menu.

What I built

I built a post system on the same colors, type, and martini mark as the Sushi Martini website, so every post reads as the restaurant at a glance. Each topic is designed once and produced in every size a platform needs, then scheduled in advance so the feed keeps going without daily upkeep.

The pieces

Sushi Martini happy hour drinks post: cream card layout listing martini, wine, beer, sake, and well prices
Happy hour (card, cream)
Sushi Martini all-you-can-eat post: charcoal card layout with the headline eat as much as you like
All you can eat (card, charcoal)
Sushi Martini lunch specials post: toffee poster layout with lunch combo options
Lunch specials (poster, toffee)
Sushi Martini martini menu post: ember poster layout listing signature martinis
Martini menu (poster, ember)
Sushi Martini house rolls post: cream poster layout listing the house rolls
House rolls (poster, cream)
Sushi Martini brand post: ember card layout reading a sushi bar with a full martini bar attached
Brand statement (card, ember)

Highlights

  • Two layouts, a framed card and a full-bleed poster, in four colorways so the feed stays varied but recognizable
  • Every topic built in feed (4:5), story (9:16), and square (1:1) sizes
  • Topics include happy hour, lunch specials, all-you-can-eat, the martini menu, house rolls, kids eat, and visit info
  • TikTok slideshows made from the same system
  • Posts scheduled in advance across platforms
  • Matches the Sushi Martini website, so the brand reads the same everywhere